![]() ![]() His starting point was the design of a heavy sans serif with humanist condensed proportions, flared stems and reverse contrast, that generated both the main family, and a variant display subfamily. New low-cost technologies like photo-lettering and rub-on transfer required new fonts to be expressive rather than legible, pushing designers to produce, bubbly, high-spirited masterpieces, where geometric excess and calligraphic inventions melted joyfully.įreitag is Cosimo Lorenzo Pancini's homage to this era and its typography. Psychedelia fueled a return to the melting, lush shapes of Art Nouveau while Pop culture embraced the usage of funky, joyful lettering for advertising, product design and tv titling. Have a question? as a reaction to the pragmatism of modernist design, the seventies saw an explosion of buoyant, vivacious typography. Join the exclusive Type Club to get free fonts and special offers on new releases! To download the full font family (all weights, glyphs and numbers) and acquire the commercial license please visit our website: ![]() ![]() The font here is for PERSONAL/NON-COMMERCIAL USE ONLY!
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